'Building our social media apps will always be an important focus for us. And he wants the newly christened Meta to play a prime role in creating it and turning it into big business. He says the metaverse is the next big computing platform to which people's attention - and dollars - will shift in the coming years. Technology Whistleblower tells Congress that Facebook products harm kids and democracyД«ut even as the company has been pummeled by a wave of critical news coverage about its platforms' harms, based on Haugen's trove of internal documents, Zuckerberg has unapologetically kept his focus on the metaverse, describing it on Thursday as the company's new 'North Star.' Seventeen years after Zuckerberg founded Facebook in his Harvard University dorm room, the company's brand has been badly dented by a succession of crises, from Russian interference in the 2016 presidential election to the Cambridge Analytica data privacy scandal, which became public in 2018, to last month's damaging revelations from former Facebook employee turned whistleblower Frances Haugen. 'From now on, we're going to be metaverse first, not Facebook first.'

'It is time for us to adopt a new company brand to encompass everything that we do,' he said. But speaking at the company's Connect virtual reality conference, Zuckerberg said it's time to overhaul the corporation's identity to reflect its broader ambitions. The Facebook app used by almost 3 billion people around the world every month will keep its name. Zuckerberg announced that Facebook will rebrand itself under a new name: Meta.ДЇacebook's new corporate name is Meta, CEO Mark Zuckerberg announced on Thursday, in an apparent effort to recast the company's public image from battered social network to tech innovator focused on building the next generation of online interaction, known as the 'metaverse.'

Facebook CEO Mark Zuckerberg delivers the keynote address during a virtual event on Oct.

The trove down 2021